Industrial and civil engineer by first degree, I traveled a lot and lived in 3 countries prior coming to London and pursuing my great passion for Arts in famous St Martins. First and foremost, it taught me to approach things from the standpoint of why? rather than what and how. 

After followed the years of practice and diverse experience in the areas of content management, art direction, graphic design, video production, etc - you name it! Engagement became my mantra. 

So in order to innovate and introduce novel ways to engage people with quality content in the era of digital I've set up my fashion/lifestyle brand with the key idea to use personification tool to empower a consumer - provide them with a premium product that reflects their identity.