Darren Fell is MD and founder at Crunch and has been instrumental in the creation of this new modern accountancy service. Crunch operates online (using cloud based software) with advice from a team of real accountants via telephone and email.

 

He has day-to-day responsibility for the running, expansion and success of the online accountancy company, overseeing the sales and marketing teams, talking to customers and developing new services and channels.

Darren has been named ‘Entrepreneur of the Year’ by Sussex Business Awards 2007/8 and also won the ‘Innovation in Business’ accolade at the Brighton and Hove Business Awards 2009

 

Previous life

Darren launched FreelanceAdvisor.co.uk 2008 to support the community of freelancers by offering advice and job resources to help set up, work and network more successfully (around 100,000 monthly readers). On the back of this success, he launched ContractorAdvisor.co.uk to support the specialised needs of the UK contractor workforce

Prior to Crunch, Darren created, built and later sold the email marketing specialist company Pure to the NASD listed US firm, MobiVentures, for $7.8m (funds that Darren later used to create Crunch). Pure now employs around 100 people and has over 2,000 clients including innocent drinks, Financial Times and Rightmove.

Before Pure, Darren built the sales team at online start-up Frontier in 1997, the third internet service provider in the UK. His last corporate role was in Pan-European development at COLT Internet at the height of the first dot com boom, developing multi-million pound deals to host large multiple hosting sites.